For 25 years we have built our business around one, the customer.   Often, by the time we are done creating your piece, we have built that relationship beyond just business into something that stands the test of time.  We enjoy seeing you come back for your weddding bands, that anniversary gift, "push" gift, children's baptism, communion, birthday, and graduation gift.  We have many 2nd and even 3rd generation families who consider us their "trusted" family Jeweler and value those relationships.


People often ask us if we will still be their Jeweler if they move across the country and the answer is "YES!"  We do whatever is needed to accomodate your needs, no matter where you move to and no matter what time frame we have to work with.  


Out of State or Out of the Country?  No problem!  We have build a following of clients from all over the World who we have never met.  Building a trusted relationship during this process is paramount.  You become a very important part of every decision with emails demonstrating details and drawings along with our CAD department every step of the way.  We treat you like any other customer and can ship you a 3D wax of the CAD rendering for your approval prior to casting and setting.


 Please browse our Customer Testimonials below and feel free to call us with your specific needs.  





Phone:  414-278-6000

Fax:  414-278-6050



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740 N. Plankinton Ave. Suite 308

Milwaukee, WI  53203


We are by appointment only

Monday - Friday  10AM - 5 PM

Weeknights Available


6, 12, 18 or 24 months we have a plan that fits your needs.  

You control your budget and we work around that. We are a direct source for diamonds.  We help you shop and compare a selection of diamonds set in a tray side by side and educate you on what you are looking at, from there we create the ring of her dreams and everything else falls into place.  


Come and see us today and experience why families come to us generation after generation.


On the occasion that you may need financing we offer some of the best financing available.  Apply today and take advantage of the many financial specials, it's easy and just takes a few minutes.



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