Semi-Custom Jewelry

The great thing about jewelry is that there are so many variables that go into creating a look you love.  Even if you don't go with a completely custom design, any piece of jewelry that you created by choosing your favorite elements is still a custom piece. 

You can set up an appointment with David to help choose the style you like either online or through our catalogs.  These designs come completely finished or as a "semi-mount."  A semi-mount means the side stones are already set in a manufactured piece and you choose the center type of center stone as well as size.  We can still bring in a selection of center stones for you to view.

Choose your metal:   Silver, 14K white gold, 18k white gold, 14K yellow gold, 18k yellow gold, 24K yellow gold, 14K rose gold, 18K rose gold

Combination of metals:  You can use any combination of metals to truely achieve your unique look.

Choose Your Center Stone:   Buying your diamond first enables us to get within your budget every time.  We help you determine what is most important to you with size, cut and clarity through a thorough education of viewing a selection of unset stones for you to chose.  Though a diamond is still the #1 choice for a center stone, many stones have been used instead for various reasons.

Choose Your Side Stones:  You can drastically change your budget by  the size and quantity with how far down the ring your side stones go.



Phone:  414-278-6000

Fax:  414-278-6050



  • Facebook Social Icon


740 N. Plankinton Ave. Suite 308

Milwaukee, WI  53203


We are by appointment only

Monday - Friday  10AM - 5 PM

Weeknights Available


6, 12, 18 or 24 months we have a plan that fits your needs.  

You control your budget and we work around that. We are a direct source for diamonds.  We help you shop and compare a selection of diamonds set in a tray side by side and educate you on what you are looking at, from there we create the ring of her dreams and everything else falls into place.  


Come and see us today and experience why families come to us generation after generation.


On the occasion that you may need financing we offer some of the best financing available.  Apply today and take advantage of the many financial specials, it's easy and just takes a few minutes.



© 2012 by Creative Edge Promotions